Apple's iPhone 15 lineup hit stores on Friday as people in China, Europe and the United States waited in long lines to be among the first to get their hands on one of the company's next-generation smartphones.
Ahead of launch day, analysts from firms such as Wedbush Securities reported that pre-orders for the iPhone 15 are increasing much faster than initially expected and that demand for their premium iPhone 15 Pro products, particularly the Pro Max, is high. For several Pro models, delivery and shipping times have been postponed from late October to mid-November.
The new iPhones come to market as Apple sales fell for the third straight quarter last month. iPhone sales were $39.$7 billion for the quarter, down about 2% year over year as people update their devices less often.
Wedbush estimates that around 250 million iPhones have not been updated in more than four years. The advancements in the processor and camera system, as well as discounts from carriers, could be more than enough reasons for people to finally upgrade this year.
The iPhone 15 Pro starts at $1,099 and the iPhone 15 Pro Max starts at $1,199. Apple's entry-level iPhones, the iPhone 15 and iPhone 15 Plus, cost $799 and $899, respectively.
Here's a closer look at what's new:
The
iPhone 15 range is packed with subtle design changes
The latest iPhones are packed with subtle but significant design changes. For starters, the iPhone 15 Pro and iPhone 15 Pro Max now feature a titanium body, making the design ever-slimmer than before.
Other design changes to Premium models include a more advanced 48-megapixel main camera with a larger sensor and a new telephoto lens with 5x optical zoom, exclusive to the iPhone 15 Pro Max. The design of the new Pro models also features contoured edges and a customizable action button that provides additional controls to the ringer/mute button, from starting a voice memo to typing a note. The Pro line is available in four colors: white, black, natural and blue.
Meanwhile, entry-level iPhone 15 phones now feature updated image stabilization for taking photos and videos, 2x optimization, and updated portraits with richer colors and better low-light performance. They will also come with the “Dynamic Island” tool, which includes alerts, notifications and other controls in place of the notch that was previously only available on the iPhone 14 Pro.
The iPhone 15 series also features an ultra-wideband chip that enables a handful of new features, including one that makes it easier to find friends who share your location in crowded areas.
The iPhone 15 is available in five colors (white, black, pink, green and yellow) and two sizes: a 6.1-inch screen for the iPhone 15 and a 6.7-inch screen for the iPhone 15 Pro .
A historic step towards universal charging
Perhaps the biggest change to the iPhone 15 models is that they now use a USB-C charging cable, ending an 11-year run with Apple's proprietary Lightning charging cable.
Now Apple customers can use the same USB-C chargers to power their iPhones, iPads and Mac computers without having to find the right charger for each device.Apple said a dedicated USB-C controller will enable transfer speeds up to 20 times faster than USB 2 technology for the iPhone 15 Pro.
The change comes less than a year after the European Union voted to pass a law requiring smartphones, tablets, digital cameras, portable speakers and other small devices to support USB-C charging by 2024. The first law of its kind aims to reduce the number of chargers and cables consumers have to deal with when purchasing a new device and allows users to mix and match devices and chargers, even if they are made by different manufacturers.
Apple also sells a USB-C Lightning adapter for $29 that allows users to connect their existing Lightning accessories to a USB-C-enabled iPhone or iPad for charging or data sharing.
The company told CNN that iPhone users can recycle their old Lightning chargers through the in-store recycling program.
Hello, Monetag!
Post a Comment